Shei Hoise

01 — Overview

Shei Hoise is a multi-tenant e-commerce platform purpose-built for f-commerce sellers — merchants who run their business primarily through Facebook and Instagram — as well as standalone online stores. Each merchant gets a fully isolated storefront, product catalog, order pipeline, courier connections, and marketing configuration, all served from a single Next.js codebase and a single Postgres database using row-level security for tenant isolation.

02 — The Challenge

Social-commerce sellers typically run their entire operation through a patchwork of Facebook Messenger, spreadsheets, and manual courier bookings — with no reliable way to track which ads actually convert or automate fulfillment once an order comes in. They needed a single platform that could replace that patchwork without asking a non-technical merchant to become a developer, while giving us, as the platform operator, full control over cost, data, and infrastructure rather than depending entirely on third-party cloud services.

03 — Our Approach

We built Shei Hoise as a true multi-tenant platform from the database up — Postgres row-level security enforces tenant isolation at the data layer, not just in application code, so one merchant’s data is architecturally incapable of leaking into another’s. Every store also ships with native ad-tracking infrastructure: its own Meta Pixel and Conversions API configuration, firing both client-side and server-side events, hashed and deduplicated, so merchants get accurate ad-optimization data even where browser tracking is blocked — normally a specialist integration, built directly into the platform. Direct courier integrations with Pathao and Steadfast automate shipment creation, live delivery tracking, and COD reconciliation from inside the dashboard, removing what’s usually hours of manual per-order admin. And because we own the full infrastructure — a self-hosted Supabase deployment running containerized on Docker with a GitHub Actions CI/CD pipeline — we were later able to execute a full production migration to a new self-hosted VPS with zero data loss, proof the platform isn’t dependent on any single vendor.

04 — Results & Impact

• 01

  Live, production multi-tenant platform serving real merchant stores with fully isolated data per tenant

• 02

  Built-in ad-tracking infrastructure that gives merchants accurate conversion data without needing a marketing specialist

• 03

  Automated courier and COD workflows that remove manual fulfillment admin for every connected store

• 04

  Successfully migrated the entire production system to self-hosted infrastructure with zero data loss — proof of real ownership over the platform’s architecture, not just its interface