Brand
Guidelines
The visual and verbal identity of MIANS — a complete reference for how to use our logo, colors, and typography consistently across every touchpoint.
Mission Statement
We are a one stop solution for all your digital needs. Our main objective is to satisfy the ever-evolving digital experience of your clients and business through our strategies and flexible end-to-end services.
Reflection of Your Desires.
Logo Construction
The logo contains one wordmark and one lettermark. In most cases the wordmark will be the priority to use. The lettermark is reserved for icons, favicons, and small-scale applications. Using both together is strictly prohibited.
Wordmark
Primary usage — most contexts
Wordmark — Light
On light / white backgrounds
Lettermark
A typography-based monogram exclusively made up of the brand initial. Reserved for icons, favicons, app thumbnails, and other small-scale applications where the full wordmark would become illegible.
Minimum recommended size: 30 × 30 px
80px
Wordmark min-width
20px
Wordmark min-height
30px
Lettermark min-width
30px
Lettermark min-height
The Color Palette
Intentionally minimal — a tight palette keeps the brand visuals focused and avoids dilution. Every color has a defined role.
White
PRIMARY BACKGROUND
Black
PRIMARY TEXT
Stone Gray
DECORATIVE ACCENTS
Light Gray
SUPPORTING ELEMENT
Text & Foreground
Black (#090909) is used for all primary text, icons, and foreground elements on light backgrounds.
Backgrounds & Surfaces
White (#FAFEFF) is the default canvas. Use it for page backgrounds and card surfaces in light contexts.
Decorative Accents Only
Stone Gray (#50505F) is reserved exclusively for borders, dividers, and decorative SVG elements.
Typography — Fonts
Two complementary typefaces form the typographic system. Poppins drives all headlines for bold visual impact; Hind handles all body copy for maximum legibility.
Aa
Poppins
HEADLINESGeometric sans-serif. Nearly monolinear letterforms with optical corrections applied where necessary to maintain even typographic color.
Aa
Hind
BODY TEXTHumanist-style construction with monolinear strokes and flat endings. Developed for UI text — extremely legible at small sizes across digital screens.
Type Scale
Logo — What to Avoid
To maintain the integrity of the brand, always use the approved logo files without modification. The following practices are strictly prohibited.
Best Practices
Need brand assets or have a question?
Reach out to us and we'll provide the official files and any clarification on brand usage.
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